ABOUT

I’m a UX/UI designer driven by curiosity, empathy, and data. I create simple, user-friendly experiences that solve real problems while meeting both user needs and business goals. With a background in Advertising and Public Relations, I transitioned into design, combining my passion for human behavior, storytelling, and visual communication.

Before UX, I worked in branding, marketing strategy, and content creation, where I developed skills in creativity, research, and team collaboration. This experience shapes my design approach, ensuring it’s informed by a deep understanding of how people interact with brands and products.

I thrive in collaborative environments and am passionate about industries like travel, technology, sustainability, wellness, ecommerce, and beauty. I focus on crafting user-centered designs that drive business growth and create meaningful experiences.