Glowguide
End-to-end app
2025
Role: UX/UI designer
Glow Guide is a mobile app that helps users build personalized skincare routines based on their skin type, goals, and lifestyle. Through an AI-driven onboarding process, users receive tailored product recommendations, daily routines, and progress tracking. Designed with accessibility and simplicity in mind, Glow Guide empowers users to understand their skin better and make informed choices, whether they are skincare beginners or enthusiasts.
01/ Main task & challenges
Business goals
Increase product conversion and long-term engagement, build trust through a helpful, intuitive experience and gather user insights to improve recommendations.
The challenge
How might we design an AI-powered platform that cuts through the noise of the skincare industry to deliver simple, personalized, and effective routines tailored to each user’s real skin needs?
The users
Skincare users seeking simple, personalized routines. They want clear guidance, trustworthy recommendations, and help understanding how to use products correctly.
The solution
An end-to-end mobile app powered by AI that scans the user’s face to analyze skin conditions, recommends personalized skincare routines, and adapts over time. Glow Guide simplifies product choices, offers guided support, and builds user confidence through tailored, data-driven recommendations based on real-time skin analysis.
02/ Core features
Increase product conversion and long-term engagement, build trust through a helpful, intuitive experience and gather user insights to improve recommendations.
Business goals
How might we design an AI-powered platform that cuts through the noise of the skincare industry to deliver simple, personalized, and effective routines tailored to each user’s real skin needs?
The challenge
Skincare users seeking simple, personalized routines. They want clear guidance, trustworthy recommendations, and help understanding how to use products correctly.
The users
03/ Design process
Many users feel confused by too much information, biased recommendations, and so many choices
EMPATHIZE
After speaking with five individuals with different relationships to skincare, from beginners feeling overwhelmed by product choices to enthusiasts seeking advanced advice, I gained a deeper understanding of the emotional drivers, habits, and needs that influence how people care for their skin.
Despite their varied experiences, common themes emerged:
Users want effective, science-backed skincare that fits into their daily routine.
Users look for personalized recommendations based on their skin concerns.
Users value ingredient transparency and easy-to-understand education.
Users are influenced by social media but expect realistic results.
Users trust brands that are ethical, honest, and community-driven.